The Buzz:

As an author, you have access to valuable resources that can elevate the quality of your books and their success in the market. Two of these resources are beta readers and ARC teams. While both are crucial, they serve very distinct purposes. Let's talk about the differences and how you can effective...

When it comes to book marketing, an Advance Review Copy (ARC) team can be your secret weapon. They’re the passionate readers who will provide early feedback and generate buzz before your book's release. They'll also post their review on release day, and if you sell on Amazon, that's vital for your r...

Whether you’re polishing your debut novel or your shelf is filled with bestsellers, mastering the art of reader engagement is crucial for every author—now, more than ever. Today, I’m sharing essential basic as well as advanced techniques that will help you captivate your readers from start to finish...

Looking to make your mark in the world of books? It’s all about crafting a compelling author brand. While many authors skip this step, a distinctive brand is crucial—it sets the tone for how readers and the industry perceive you and your work. 

Why Is Branding Essential?

A strong author brand i...

I think it's great sometimes to peel back the curtain and share a bit more about ourselves beyond the professional roles we play. So, let me take you on a little behind-the-scenes journey of my life and what led me to Sweet Honey Marketing. 

Books, Marketing, and a Bit of Honey

I’m Kelley, the ...