Black Friday Tips & Tricks

Can you believe Black Friday is just around the corner (and OMG, that means the holidays are coming, and I haven't started shopping 😱)? It's the perfect time to give your books a little spotlight and maybe even treat yourself to some early holiday cheer. 😉

Here’s a quick rundown on how you can shine a light on your books this BFCM (Black Friday - Cyber Monday):

Early Bird Gets the Worm

Okay, I am so NOT a morning person. But in this case, planning ahead is key! Decide which of your titles you want to promote and set up those discounts! Free titles are always popular, or you can price your book(s) at $0.99 to try to appeal to readers more likely to continue reading (a lot of times, people who are looking for free books ONLY want free books, and once they finish the freebie, they are on to the next free story). If you do direct sales, consider bundle deals that will appeal to readers. And definitely plan to extend the promotion through Cyber Monday.

Invest Wisely in Paid Ads

With the crazy competition during BFCM, it’s smart to plan on increasing your advertising budget during those 4 days. I recommend spending more than your usual rate to ensure your books can reach readers. And remember, while immediate profit is fantastic, the real win is introducing your stories to new readers who might just turn into loyal fans.

Direct Deals? Yes, Please!

If you’re selling directly through your site, this is a great time to thank your loyal fans and new readers alike with unique offers and deals. Whip up some exclusive discounts or limited-time offers just for your site visitors. It's a fantastic way to keep your readers coming directly to you and a fun way to say thanks for their support.

Caught You Staring

Nothing grabs attention like something sexy, or in this case, some snazzy graphics and videos. Whether it’s banners, social posts, or newsletter images, make them pop, sparkle, and buzz electric (thanks, Leonard from The Big Band Theory! 😂). Your books deserve to be celebrated, so let’s make the graphics for them irresistible!

Bundle of Joy

Bundles aren’t just for babies—books love them too! Bundle some of your books, or team up with fellow authors for even bigger and better deals. It’s a win-win: more exposure and more value for your readers.

Social Media: Your Buzz Machine

Get the word out by increasing your presence on your social channels. Tease your upcoming specials, share those gorgeous graphics, and maybe even drop a few hints about what’s coming next. Keep the buzz going by chatting with your followers and sharing behind the scenes secrets.

Express Gratitude

Once the dust settles, don’t forget to reach out and thank everyone who grabbed one of your books. A little gratitude goes a long way, and it’s the perfect way to begin building lasting relationships with your new readers.

Let’s Make This Black Friday Unforgettable! With careful planning and focus on both profits and reader engagement, you’re ready for a successful holiday season! I’m here to support you every step of the way, and I can’t wait to see how your promotions turn out!