The Buzz:

If you haven’t set up your promotions or ads yet for Amazon Prime Day, there’s still time to implement effective strategies to make the most of the increased traffic. Here are some last-minute tips to maximize your visibility and sales during one of the biggest shopping events of...

June 17, 2024

With a heavy heart, I write to you today not just as a guide in your authorial journey but as someone who has experienced a profound personal loss. Last week, we said goodbye to Honey Bea, the beloved dog who inspired the name and spirit of Sweet Honey Marketing.

From the moment...

As an author, you have access to valuable resources that can elevate the quality of your books and their success in the market. Two of these resources are beta readers and ARC teams. While both are crucial, they serve very distinct purposes. Let's talk about the differences and how you can...

When it comes to book marketing, an Advance Review Copy (ARC) team can be your secret weapon. They’re the passionate readers who will provide early feedback and generate buzz before your book's release. They'll also post their review on release day, and if you sell on Amazon, that's ...

Whether you’re polishing your debut novel or your shelf is filled with bestsellers, mastering the art of reader engagement is crucial for every author—now, more than ever. Today, I’m sharing essential basic as well as advanced techniques that will help you captivate your readers...

Looking to make your mark in the world of books? It’s all about crafting a compelling author brand. While many authors skip this step, a distinctive brand is crucial—it sets the tone for how readers and the industry perceive you and your work. 

Why Is Branding Essential?

A...