The Buzz:

I ran across upon a super interesting article by Jane Friedman about 'Silent Bestsellers'—the books that gather sales and page reads without going viral on social media. It got me thinking about how much it aligns with what we’ve been doing at Sweet Honey Marketing. Let's unpack this a bit and chat ...

As the year winds down and the holiday spirit fills the air, I've been reflecting on the many ways authors can connect with their readers. Today, I want to share my thoughts on a hot topic—TikTok—and why I've been hesitant to recommend it as a primary tool for book marketing.

The TikTok Dilemma

Can you believe Black Friday is just around the corner (and OMG, that means the holidays are coming, and I haven't started shopping 😱)? It's the perfect time to give your books a little spotlight and maybe even treat yourself to some early holiday cheer. 😉

Here’s a quick rundown on how you can shin...

If you haven’t set up your promotions or ads yet for Amazon Prime Day, there’s still time to implement effective strategies to make the most of the increased traffic. Here are some last-minute tips to maximize your visibility and sales during one of the biggest shopping events of the year.

Optim...

June 17, 2024

With a heavy heart, I write to you today not just as a guide in your authorial journey but as someone who has experienced a profound personal loss. Last week, we said goodbye to Honey Bea, the beloved dog who inspired the name and spirit of Sweet Honey Marketing.

From the moment Hone...