Our Approach to Generative AI

At Sweet Honey Marketing, we believe in providing personalized and authentic marketing strategies that align with your vision and values. We see generative AI as a tool to streamline workflows, enhance creative ideas, and enable us to focus on the strategic aspects of marketing that require human expertise and intuition.

We occasionally use AI for things like brainstorming, organic social media posts, and generating images for emails. In all instances, AI is just a tool to help us jump-start ideas and improve efficiency—we review and edit everything we make to ensure it aligns with your voice and brand.

We also respect the diverse perspectives surrounding the use of AI in the creative world. Some authors may prefer not to use AI in any area of their marketing, and we respect and are happy to accommodate that. We will always check with you before using AI-generated content in any project, making sure it aligns with your values and beliefs.

It's also worth noting that while there are concerns about how some AI tools are trained, certain platforms and tools train their models using legally purchased content from creators. Regardless, we take a careful and thoughtful approach to using these tools to ensure the integrity of your work and marketing.

Our priority is to support you in the way that best suits your needs. Whether you prefer a more traditional, hands-on approach or are open to using AI to streamline certain tasks, we are committed to working together in a way that brings out the best in your marketing strategy.